The baby boomers are looking to stop the clock as they are hitting the age where the wrinkles and sagging are more apparent. The new trend among the boomers (who were born between 1946-1964) seem to be more toward non-invasive procedures. These boomers are not egocentric, they just don’t like what they see in the mirror any longer since they still feel (and essentially are) young. So a little Botox or fillers are ideal . This is also a hot procedure due to the fact that most middle aged americans are still busy working and don’t have the time for a recovery of a major procedure. Botox, Restylane, and lasers that keep skin youthful and fresh are affordable and offer a quick result that can be done on a lunch hour. For more info on fillers contact Simoni Plastic Surgery.